The Before the Show, Show

While helping one company with some sales coaching, I spent some time with a sales rep who had been trying to sell laptops, tablets, and business software to one of her buyers at a healthcare facility for quite some time. Her frustration led her to put together a...

Service Technicians Can Absolutely Sell

What’s your game… HVAC service tech, Pest Control/Termite specialist, Lube Store technician, or Lawn Care applicator? Common sense says service folks like these, and all manner of technicians in dozens of similar professions like these, should be the world’s best...