All You Can Do is All You Can Do

Needless to say, over my 42 year career in the selling-related universe, I’ve read a lot of books. I think this is a necessary activity, regardless of vocation, in order to balance the negativity that bombards everyone, every day.

It’s critical to continually feed your mind and sharpen your ax so that you can play above the rim regardless how you feed your family.

I would like to “serialize” my next dozen blog posts by reviewing the 12 chapters of a book you’ve probably never heard of; All You Can Do is All You Can Do.  It was written in 1988 by Art Williams, a South Georgia high school football coach turned financial services industry entrepreneur.

Over all the years of my business lifetime, this man is the most positive and highly motivating figure I’ve ever met. I have been fortunate enough to be mentored by him for several years, and the recipient of his wisdom and his desire to simply “be somebody.” I might add I am also the proud owner of an original, personalized, signed copy of AYCDIAYCD.

In order to give you a peek under the tent of what to expect during the next four weeks, below are the chapter titles from Art’s book that we will be analyzing together (links will be added as the posts are added)

  1. Everybody Wants to be SomebodyArt Williams
  2. Warning: Failure Messages Ahead
  3. The Secret to Winning
  4. No Free Lunch
  5. Become a Dreamer Again
  6. Have a Crusade
  7. Dream Big but Keep it Simple
  8. Always Be Positive
  9. Treat People “Good”
  10. Never Give Up
  11. The DO IT Principle
  12. Don’t Blow It

Of all of Art’s endearing characteristics, the one I’m most fond of is his what-you-see-is-what-you-get, simple and direct writing style. He goes out of his way to use as few words as possible to deliver his message in a way that is impossible to misunderstand!

For this series, I plan to write a blog-length post on each chapter of Art’s book, adding some editorial comments to his content, and modernizing some of the examples he used when originally writing the book back in the 1980’s. It should be fun, as well as informative, so let’s get started.

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