Doug Robinson has over 40 years combined experience in the sales-related universe. During the first half of that timeframe he was a commercial sales rep for a national company followed by twelve years of self-employed residential selling, living on 100% commission.
After years of sales success, including multiple incentive trips and awards, Doug transitioned into blue collar sales management in the services industry. Here he recruited, motivated, supervised, and led a team of 100 sales reps, spread across two states. During that tenure, Doug led his sales team to a one month high water sales mark that still stands in that region today, over 20 years later.
During the second half of Doug’s career he moved into sales training. His first assignment was lead facilitator for new sales employees with a national company. He expanded his resume to sales management trainer for existing and new manager candidates nationwide with this firm. He earned the superlative of “Trainer of the Year” and soon thereafter was promoted to Sales Training Manager. During his years in that training group, this team was designated as a Training Magazine Top 100 Training Company for 7 straight years.
Doug’s last five years in the corporate workforce were spent as the Sales Training Coach for a 6-state division, where he introduced innovative sales and leadership methodologies while conducting level II sales training and coaching for tenured employees. He helped lead that division to double-digit sales increases for five straight years, 2006-2010, three of which were during the grip of the Great Recession. These 5 year sales increases exceeded those by all other divisions combined at that company. The bottom line is that during Doug’s corporate training years he touched and improved the performance of literally thousands of sales reps and managers, service specialists, and district/region staff, both residential and commercial.
In early 2011 Doug established Robinson Training Solutions, and works as a blue collar sales coach to the services industry, where many companies don’t have the luxury of an internal sales training department. Doug understands that outside salespeople, technicians, and installers must be competent and confident in face-to-face and phone communication skills, in order to be able to add new customers or up-sell existing ones.
Additionally, Doug has written and published a book, which was on his bucket list for over 10 years. Sell is NOT a Four Letter Word conveys much of what Doug learned over the last 40 years, and to help salespeople realize they can earn an above-average income and still maintain their integrity in the process. Whether you sell business-to-business, person-to-person, from a call center cubicle, or as a service employee adding new customers or up-selling existing ones; your performance will improve if you read this book and apply its principles and coaching suggestions to your career.