You Are a Living, Breathing Advertisement

If you sell services you know firsthand how difficult your job has always been. Services are basically intangible and therefore potential customers cannot touch, feel or test the product before buying. Regardless how great the services may actually be, they are...

Their Perception is Your Reality

It’s not the quality of service that you give but the quality of service that the customer perceives that causes them to buy and then remain onboard as a customer into the future. But what causes customers to perceive that your service is good or poor? It’s as simple...

Sharing Yarns Improves Sales Results

I guess I should start by stating that if you didn’t grow up in the South you are probably squinting and holding your head to one side while saying; “what the heck is a yarn?” … So let’s start right there. YARN: a story that is adventurous or humorous or both, and...