I’d like a Second Opinion

A few years ago my wife wanted and needed a new car. She had been talking about a full size SUV rather than another sedan. The good news was that it was early fall and time for the change of model year, meaning a good chance for a deep discount. The bad news was that...

If You’re Not Selling…

Several months ago I wrote a post about technician selling and received many favorable comments, telling me a lot of subscribers are either service managers or business owners who realize how critical tech sales are in blue collar businesses. This week I’m going to...

I Can Get It Cheaper From…Part II

If you didn’t get a chance to read Part I of this post from last week, go read it right now HERE. We left off last time ready to construct a comparison chart, based on the mystery shopping you completed. Well it’s as simple as dividing a blank page into four columns....

I Can Get It Cheaper From…Part I

I was once told about a very unusual place in Solingen, Germany called Museum Plagiarius. This site supposedly only showcases knockoffs of various items by exhibiting the fakes alongside their authentic counterparts. Every year curators at the museum add to the...