Don’t let anybody rain on your parade! Art Williams begins the second chapter of AYCDIAYCD by reminding us that the incoming negativity never stops. He asked a rhetorical question about the number of hours of social media, TV, and talk radio you absorb each day. He wonders how much of that sends negative messages… MOST OF IT! So it’s natural after deciding to “go for it” and become somebody, to “hit the wall” of negativity. Don’t overlook the fact that everybody builds these walls. Here are three examples of what they might sound like to someone who makes a personal decision to become a salesperson:
“So you are going to leave here and make your fortune selling what?” (Co-workers)
“What makes you think you can make it in sales?” (Friends)
“What am I going to tell my parents when they ask me if you’ll be selling door-to-door?” (Spouse)
Add that heartburn to the nagging negativity of the illegal immigration dilemma, the constant military threat from bad actors around the world, and the $21 trillion US debt. All these worries plus not knowing if or when you will ever get another raise at your current job.
Another failure message people receive is getting “dissed” by employers or co-workers for not possessing a college degree, or a master’s degree, or the right “pedigree.” Seems like everybody wants to give you the 3rd degree! No wonder most people are “cooked in the squat” when they decide to get moving in life.
It’s critically important that you realize that artificial things like these aren’t the secret. The key is what’s inside you, your character and your people abilities. Don’t let anybody rain on your parade.
It’s funny, but at my (Doug’s) 40th high school reunion over ten years ago, almost all the popular people, crowned “most likely to succeed” in 1967, didn’t. Most of my classmates who ended up owning businesses or achieving notoriety in other ways were the “middle of the road” students back then. They were not super popular and didn’t garner tons of attention.
I felt some satisfaction that night because I wasn’t one of the real popular guys in high school, nor was I one of the big jocks. But as I reunited with my old classmates, many who intimidated me then, I had zero feelings of inferiority. I felt really good as a financially successful, debt free entrepreneur member of that graduating class. Additionally, I was a guy who didn’t finish college, but rather decided to jump into life and become a salesman!
This brings up an important coaching tip from Art. You must choose to ignore failure messages heard from all those around you, even those from friends or family. Remember, these people aren’t going to make your house payment or educate your kids so why listen to them?
Put your blinders on and keep pressing. Become a student of your business, never quit, continue to build your character, and accept responsibility for everything that happens. All the while, maintain a positive attitude.
Don’t Let Anybody Rain on Your Parade.
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