You Have Just Stumbled Upon a Blue Collar Sales Coach Who Can Make Your Business Life A Lot Easier
Is it really a sales meeting when you read them the latest memo from Home Office about paperwork changes, and then send them out the door with, “Go get ‘em tiger?”
Where are your residential and commercial salespeople, selling technicians, and phone selling/call center employees receiving instruction and coaching on critical topics like Goal Setting … Buyer Temperaments … Off-season Appointment Setting … Likeability … Over-Talking Prospects … Active Listening … Avoiding Weasel Words … Prospect Apathy …, etc.?
I know you don’t have the time or the resources…This is where I come in as your workplace “New Best Friend,” since I’ve compiled all this stuff for managers/business owners like you, after spending 45 years in the Selling Universe (Yes, I took my first selling job in 1972!)
When I put all this together in 2012, I called it a BOOK (Sell is NOT a Four Letter Word, to help salespeople improve their performance.
You will probably call it sales training lesson plans. 116 concise topics, 274 total pages (2½ pages per topic avg.), relevant, common sense, understandable plain English.
This is the salesperson piece.
For you, the manager, I developed a Leader Guide, with one page of open questions for each of the 116 topics in the book, in an old-school 3-ring binder.
These questions will form the backbone of your 30 minute sales meeting and help guide a discussion of each topic (with virtually zero preparation), guaranteeing participation and involvement of your team members rather than becoming a “lecture” by you.
At the end of each lesson is a Skill Check, an activity for your folks to do to “show what they know” cuz it’s not training unless the participants do it!
Here’s Your Financial Investment
Each sales employee needs their own personal copy of the sales training lesson plans (my book) @$16 each, and you (the manager) need a Leader Guide @ $69. I will ship these materials to you for FREE, anywhere in the U.S. Please know that I stand behind these materials with a no hassle money back guarantee. (In 4 years no company has ever exercised it but it’s there in case you are the first.)
Leader Guide Details
Want to see an example page from the Leader Guide? Your wish is my command. Click the image to download a PDF file. (Yep, I just gave you a free lesson.)
My Personal Invitation To You
I invite you to subscribe to my weekly newsletter, Selling Point which is my gift to you. With it, you will also receive a BONUS consisting of a 1 hour audio address, recorded when I spoke to a live statewide blue collar franchise group on Improving Your Communication Skills. Your subscription also includes access to my vault of past Selling Point issues, dating back to 2013. You will absolutely be able to use and apply many of these sales, customer service, and sales management communications hatched by my Lenovo keyboard.
Simple Steps To Begin Your Sales Training
- Determine skill focus needed for first sales meeting (see Leader Guide contents). Assign that book segment for reps to read prior to meeting. (Chronological order of book unimportant)
- Using corresponding topic in Leader Guide, conduct sales meeting by asking questions provided in order to generate discussion. Customize with specific examples from your business.
- Perform Skill Check at conclusion of meeting to ensure they “get it.”
- Assign topic for next meeting based on skill focus needed (repeat step 1)
With 116 topics, even if you have sales meetings every week, this material provides you fresh topics for over 2 years!
3 Reasons You Need to Begin Using This Leader Guide & Sales Lesson Plans (Book)
As an example, if you have 6 salespeople, your investment would be $165 to own and use these materials at your company. That’s a “what have you got to lose offer,” backed by a MBG! You won’t find anything close to what I’m offering at these prices.
No more scratching your head searching for a relevant topic or materials to train with to improve poor performance. The Skill Focus column in the LG Table of Contents will highlight their need and identify the lesson that will address it. BOOM! Just follow the “Yellow Brick Road” by asking the questions provided for you on that page of the Leader Guide.
The face-to-face skills I discuss are rarely emphasized in sales training programs, but based on my 45 years in the selling universe I know how critical it is for salespeople to be proficient with these basic skill sets. A quick look at the Contents of Sell is NOT a Four Letter Word will confirm to you my beliefs.