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"What Readers Are Saying About the Author and the Book"
“Doug Robinson is a teacher, mentor and a true sales motivator. His weekly newsletter posts are chocked full of fundamental selling techniques that are spiced with his Georgia-boy humor and tips. The best one that I ever received from Doug is that "people buy from people they like and trust.”
Doug here is an order for 10 of your books. I'm giving them to students in my Boise State Entrepreneurship class.
Got an email today from a sales manager in TN telling me he began reading my weekly Selling Point posts about 3 months ago and said it has been “great stuff”. He is now ordering 40 copies of my book for his entire sales team.
Your analysis of the guys conducting the role play presentations was very blunt, and yet still too polite. Thanks for all you are doing for us. Our book order arrived on time and all in good condition.
The skills learned in this easy-to-read book will pay for itself one thousand fold. Doug’s ability to relate real life lessons overcomes the burdensome reads of many authors.
$ell is NOT a Four Letter Word was written with today's busy salespeople in mind. Doug has divided each of his eight chapters into short segments containing helpful sales training nuggets that can be read in five minutes or less. This makes it easy to pick up and put down the book during the demands of a hectic selling day, without losing the continuity of what the read is saying.
This book was not written to be an all-encompassing treatise of sales techniques and philosophies, as there are many of those already in circulation. This is a compilation of stories and selling ideas from Doug's 40 years in various positions in the sales world. It has been seasoned with homespun humor to make it tasty enough for the reader to want to savor the many success nuggets contained inside. Whether you sell business-to-business, person-to-person, from a call center cubicle, or as a service employee adding new customers or up selling existing ones; your performance will improve after reading this book and applying its principles and coaching suggestions to your career.
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